Ok. Let's look closely at the steps needed to create 2 of the most popular Tommy items shall we?
The infamous, TommyGirl / Tommy T-shirt
Step 1: First, we start of with a white t-shirt. Any
100% cotton shirt will do.
Step 2: Silk screen our logo on to it.
Step 3: Mark up the price 400% and sell it for 40
bucks.
The Tommy Jeans
Step 1: Take a pair of jeans, once again, any jeans
will be fine.
Step 2: Sew a small logo of ours onto the back of the
jeans
Step 3: Mark up 400% and sell for 80 bucks.
Now I dont know about you folks, maybe some of you are even tommy fanatics. However, simply put, you are paying an exorbitant amount of money for a stupid 2 cent label. I can put a label on clothes and not be able to give them away. Yet strangely enough, it's the same shirt with the same construction and quality. So it begs the question, doesn't it? Exactly how stupid are you? Are you actually telling me you are willing to pay 70-80 dollars to host a piece of a corporate giant's advertising on your clothes? Didn't you know that usually you get paid for advertising for a company, not pay the company SO you can advertise? You know what else just pisses the crap out of me? You can buy Tommy towels, bathroom supplies, and sox? Why dont they just start their own line of toothpaste and condoms?! Is someone that obsessed about a f-ing label that they have to surround themselves in it 24 hours a day?!
All in all, this isn't that bad. Sure, there's some insanity if this is why you wear it: simply to promote the product and your personal obsession. But this isn't it. This deals with a much more serious issue. That is simply: wearing a label makes you someone. Places you in a different class of society or gives you the right to discriminate against people simply because they don't have it. This is unfortunately what I feel has happened. We don't buy it because it looks nice (face it, it's a white shirt with the word "tommy". Get out your markers and make your own if you like the word so much), we buy it because it's 'cool' and 'fashionable'. This is the message that needs to be stopped - this message that your clothes can place you above other people in the ranks of society because you wear a label.
My final point I will make is simple.
In our past, other people where physically labeled. They were discriminated against because they had, or didn't have that label. A strange man came up with that idea. Do you know what his name was? Adolf Hitler.